The Platform Equation: Spreading Your Brands Identity Across Social Channels

A rule of thumb when it comes to social media is that not every platform will be right for your brand. The only real way to find out if a particular channel is compatible with your brand’s identity and message will take time and diligent effort which may or may not yield much at the end of the day. What’s more is being a brand with multiple identities. If your a business it may be that you…
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