Episode 9 – How to Develop an Impactful Personal Brand Online with Naomi Garrick

By Kadia Francis | July 22, 2019 | Podcast Episode | 30 mins

Photo Courtesy of Naomi Garrick

All I can say after this amazing conversation is,  Naomi is one brave woman. Listening to her talk about her journey to becoming Naomi Garrick the PR Chick I couldn’t help but think this must be what showing up in your own life looks like.

Naomi tells the story of working in the sales and marketing department of a hotel and how she figured out pretty early on that this was not the right fit for her.

“I was looking at like senior managers that were women in the industry and just wondered where they would find the time for a fmaily and just life outside the hotel and I realized at a very early stage that that’s not what I wanted. 

And, just like that she changed course. Listen long enough and you’ll realize that this is a pattern for her. Naomi is very decisive and calculating too, in that she knows what she wants and she positions herself in such a way where she is able to get it.

Sure she has been fortunate enough to find herself in the right places at the right times but it’s not down to sheer luck. Naomi is always prepared, she never says no to new opportunities and shes deft at building meaningful relationships with people who can help her accomplish.

Who is Naomi Garrick anyway?

You may know her by the popular moniker the PR Chick. But, if not by name you most certainly know her by that big smile which from time to time has graced the pages of publications such as Flair and the Gleaners Page 2.

Naomi is Jamaica’s resident Public Relations guru and personal branding coach nee expert. She is an international speaker and author of three books on personal branding. She is also the head of Garrick Communications a boutique Public Relations agency she founded back in 2010 that’s still going strong. 

Naomi, a certified Reputation Champion by the Public Relations Society of America has worked with over 100 brands and individuals and has been in public relations for over 16 years.

In 2017 Naomi became a Scotiabank Vision Achiever and has been recognized by the Jamaica Gleaner for her work in Communications.

So what did we talk about?

This episode is form my ‘lost files’. It was one of the recordings I thought I had lost in a  systems melt down a couple months ago. Thankfully, I was able to piece it back together and  am so glad I was able to publish because baaaabbbaaay Naomi went through the ABC’S of branding on social media. It was like sitting in on one of her coaching sessions.

Now first things first, Naomi is NOT a digital marketer. What she is, is an expert in personal brand development and management regardless of the medium. Being so knowledgeable on the different mediums is what makes her versatile enough to expound on this one.

The biggest thing Naomi wants you to know about personal branding on any platform is that at all times you need to be authentic. To be authentic you must first know who you are. According to her that’s the first step when branding, before you even start putting yourself out there. 

Once you’re prepared to be yourself the next step is to figure out what you want the world to know about you. I evangelize to Jamaicans all the time that social media is a powerful readily accessible tool that you can use to create opportunites for yourself. But, before you even create a profile there are some things you need to figuure out, some questions you need to ask yourself.

“What makes me unique? What am I the expert in? What am I going to share through my digital space? What story am I telling? What do I want people to associate with my name and my image? “

Naomi believes that just as with any other medium personal branding on social media takes strategic planning. The most successful people online are the ones who are prepared. It may look easy or even random she says but that’s all a part of the strategy.


Naomi’s gems


  • Never stop learning, growing and experimenting 

  • Be decisive, know what you want and go for it

  • Don’t linger in your life, if something is not working for you anymore move on and be decisive about it

  • Never turn down an opportunity even if it’s unfamiliar

  • Always show up prepared and looking the part

  • Stay true to who you are no matter what platform you’re on … Authenticity sells

  • You must know what value you bring to the table, what you have to offer and to whom

  • You don’t have to be everywhere, find where your audience is and build there

  • Your goal is to attract the right people online, but you must first know who they are and what they want, then give it to them, free

  • Don’t hoard knowledge or be afraid to share it

Make the connection

Want to learn more about personal branding or thinking about a career in Public relations? Maybe you want to buy one of her books or want to Naomi to speak at your event or you may want to join one of her amazing coaching sessions? I got you, get in tocuh with her here:








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