We are again featuring Yekini because of the Herculean Covid response effort himself, the Pree Labs Team and the members of Citizens Response Ja a non-profit organization he cofounded with another local digital innovator Larren Peart of Blue Dot Data Intelligence Ltd.
The Platform Equation: Spreading Your Brands Identity Across Social Channels
A rule of thumb when it comes to social media is that not every platform will be right for your brand. The only real way to find out if a particular channel is compatible with your brand’s identity and message will take time and diligent effort which may or may not yield much at the end of the day.
20 Free Online Tools for Content Creators & Graphic Designers
I am a strong believer that all good design start with the Google (yes, I said the Google, reverence). Whether for research, inspiration, resources or that much needed tutorial. To date the Google Gods have not failed me. Over time I have built up quite a repertoire of mostly free (like 99.99%) resources, I use to make my work look and feel professional.
The Digital Jamaica Guide to Hashtags: Everything You Need To Know About This Powerful Tool
Unless you have well over 100k followers, hashtags are a necessary part of your engagement and content distribution strategy. However the use of hashtags should not be a random act. For tags to work it requires having a solid content strategy which includes a content creation, distribution and engagement plan.